A film created by Horsham based children’s health charity Action Medical Research has won two awards in the 2019 Event and Visual Communication Association (EVCOM) London Film Awards.
The charity’s ‘Born Too Soon’ film, entitled Elijah’s Story, won a Silver Award in the Brand Communication category and a Bronze Award in the Best Script category.
Action Medical Research worked with charity specialist content agency, Inspired Films, to create this very special short film.
Action’s Director of Communications, Sarah Moss, said: “This film lies at the heart of our Born Too Soon campaign. Through this, we’re seeking to raise awareness of premature birth and the very difficult and all too often tragic experiences that families may have – and the work we are doing as a charity to help prevent this heartache in the future.”
Inspired Films Director Louis Paltnoi said: “We have worked with this amazing children’s charity since 2014. Raising awareness of the need for research to help babies born too soon is so important and has a strong resonance with us. We’re delighted that Elijah’s Story has touched so many people.”
The five minute film shares the heartbreaking experiences of the Halse family whose son Elijah, born extremely prematurely, died at just 37 days old.
Funded by Action Medical Research, Professor Rachel Tribe and her team at King’s College London are working to develop a new screening test that can help identify pregnant women who are at increased risk of early delivery.
In the film, Professor Tribe describes her hopes to save more babies’ lives: “If we can develop a new test for women in early pregnancy, identifying those at risk would enable appropriate steps to be taken to protect their baby from being born too soon.”