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Pulborough’s new WildArt trail is a winner

An exciting new wild art trail experience was launched in Pulborough at the end of July and has, throughout the summer, attracted hundreds of visitors, boosting local tourism for the area.
The  new art trail showcases the beautiful Pulborough countryside with thrilling sculptures and art works, by renowned Sussex artist, Steve Geliot, which are brought to life with the aid of the Pulborough giant’s WildArt trail app. In the first four weeks following its release the app had been downloaded 450 times.
The four kilometre 3nature and art based trail walk starts from Pulborough Rail  Station and goes through the village, across Pulborough Brooks, and then on to the RSPB nature reserve (or vice versa).
The walk is marked throughout by high quality sculptures, way markers and information boards highlighting the local history and wildlife along the way. This is supported by the WildArt App which introduces the Pulborough gentle giant and trail guide and helps walkers to find out more information about the walk, surrounding countryside, wildlife, local history and points of interest. The app is also proving a great educational tool for younger audiences and includes a bespoke quiz.
Horsham District Council was awarded £169,000 from the European Union’s Agriculture Fund for Rural Development Programme (EAFRD) to develop the trail which will boost rural tourism in the Pulborough area. The funding comes via the Rural Payments Agency, the finance arm of DEFRA.
The project was managed by a Steering Group with partners from Horsham District Council, RSPB, Pulborough Parish Council, Pulborough Community Partnership and the South Downs National Park.
The children’s component of the trail is supported by entertaining Augmented Reality (AR). Along the trail, children will meet and interact with 3D characters, encouraging them to engage with wildlife and nature. The inclusion of AR within the app will be a unique feature point, which will maximise the potential to attract more visitors to use the trail and visit Pulborough and its surroundings.
Commenting on the Wild Art Trail, Horsham District Council Cabinet Member for the Local Economy, Cllr Paul Clarke, said: “I am delighted that this new experience for Pulborough is proving so popular.
“It provides such an imaginative and engaging educational tool for children and adults alike.
“The trail is something completely different for Pulborough and gives the town and surrounding areas a real boost.
“I would encourage as many of you as possible to come along, download the app and enjoy the WildArt trail.
“It also provides a great opportunity for our tourism economy businesses – food and drink, accommodation and visitor attraction providers.”
Improvements to the walking environment, including footpaths, gates, drainage etc. will mean that the trail walk can be year round, flooding permitting, thus extending the tourism season beyond the summer months.
Search for the free app on Google Play or App Store, more information is available on Facebook @pulboroughgiant or https://www.horshamvisitor.co.uk/things-to-do/pulboroughwildarttrail
Share your photos with us on the Pulborough Giant Facebook page @Pulboroughgiant

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