Local home care provider hosts innovative community dementia awareness day

A leading home care company, Caremark Limited, is hosting an innovative community dementia awareness day, to give members of the public, staff, clients’ families, health and social care professionals, as well as local and national dignitaries a glimpse into the daily experiences of someone living with dementia.
The event, which takes place between 10:00-17:30 on Friday 13 September at Caremark’s flagship Pulborough & Horsham office, aims to raise awareness and understanding of dementia during World Alzheimer’s month (this September).
The Virtual Dementia Tour, run by the acclaimed Training2Care, is medically and scientifically proven to be the most authentic experience that a person with a healthy brain can undergo. It enables them to imagine what it is like to live with dementia more reliably than ever before.
The training includes access to a bus, sponsored by Caremark, which is equipped with a vast array of training tools and equipment to give participants an immersive sensory experience comparable to dementia.
Up to 50 participants including Caremark staff, clients’ relatives, local doctors and social prescribers, dementia specialists, commissioners and health and social care professionals have all been invited to attend. West Sussex County Councillor Patricia Arculus, professional representatives from the Alzheimer’s Society and the Care Quality Commission (CQC), and the UKHCA CEO, Jane Townson, have all confirmed their attendance.
National PatchCare® Development Manager at Caremark, Emmie Baker, commented: “Dementia is one of the fastest growing and most misunderstood conditions, so we believe it is vital that as many people as possible gain an insight into how it affects a person’s daily life as well as the lives of others who support people living with dementia.
“By offering people the opportunity to experience dementia-like sensations, our aim is to improve people’s understanding and awareness, which in turn improves interactions between people and significantly enhances the lives of those living with the condition.”
Caremark is providing this unique training experience and light lunch free of charge to enable a positive opportunity for professionals and members of the local community to come together to engage in important discussions about positive and proactive dementia care. This supports West Sussex County Council’s Joint Health and Wellbeing Strategy.
Caremark’s Training Manager and expert in dementia care, Kirsty Jones, added: “As a company, we are always exploring new training initiatives for our staff and we were keen to open the experience up to our clients’ families and other members of the community, giving them a unique window into the world of dementia.”
Dementia affects over 850,000 people in the UK and someone is diagnosed with the condition every three seconds. Dementia and a variety of related conditions including Alzheimer’s are progressive biological brain disorders, making it increasingly difficult for those affected to remember things, think logically or communicate with others. For this reason, it is very helpful for friends and family to understand the changes their loved ones may be experiencing.
Serving the community since 2005, Caremark Pulborough & Horsham was the first business Caremark launched and is part of an award-winning network of over 120 offices across the UK. It offers a full range of home care services, enabling those with dementia and other vulnerable people to remain in the comfort and familiarity of their own home, retaining their independence for as long as possible.
For further information Caremark and to learn more about dementia, please visit

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