Fans of The Snowman were invited to upload photographs of their fondest festive memories or moments from the past 40 years to form this giant tribute piece titled My Snowman, to commemorate the landmark anniversary of original picture book.
My Snowman opened at Brighton Museum on December 4 and will run until January 6, to complement the existing exhibition of Raymond Briggs’ original artwork. A digital version of the mosaic will also launch online, allowing participants to zoom in and find their own photograph.
In the lead up to the exhibition opening, Izzy Richardson, Head of Brand for The Snowman, said: “Creating a unique piece of artwork made up of photographs from members of the public is an incredible way to pay tribute to Raymond Briggs’ beloved Snowman in the anniversary year. We have been absolutely thrilled with the response to this project; to see so many magical memories shared by Snowman fans already is demonstrative of the intrinsic role The Snowman plays in our festive traditions every year, and some of the stories shared have been extremely touching. We cannot wait to share the final piece!”
Helen Marshall, Founder of The People’s Picture, said: “I have really enjoyed seeing everybody’s submissions roll in one by one for My Snowman! The pictures as a whole reveal the full range of human emotion, expressing love, loss, and celebration, which are the ultimate themes of The Snowman story. Some of the pictures also have stories that are compelling and important.”
The artwork will be gifted to Raymond’s charity of choice, Chestnut Tree House, to be auctioned off as part of their annual festive fundraising initiative.