Metrobus has invited four local residents to take a starring role in an advertising campaign that celebrates everyday life in Horsham. Running over the summer, the ‘Horsham to Me’ campaign highlights why people love living in this popular area and reminds them of the great things to do, right on their doorstep.
Martin Harris, Metrobus managing director, said: “People who live in Horsham are rightly proud of where they live and Metrobus is pleased to play its part in connecting the community to its favourite places. Inviting local people to star in the adverts felt like the natural approach to take, and we couldn’t be happier with the results.”
The four models are:
Jodie Munday, musician and events promoter at Manic
Sarah Aslin, sales & marketing manager at Bluecoat Sports.
Alexander Carraro, restaurant manager at Filippo’s Italian
Davey Pearson, editor of Horsham District Post.
As way of saying thank you Metrobus donated £100 to each of the models to pass on to a charity of their choice. Sarah Aslin commented ‘I chose the Cocos foundation as they are a charity based locally, the founder Chris Connors is an inspiration constantly striving to do & give more. The charity do so much amazing work in Africa sharing life changing stories in how the money raised is spent and are extremely proactive in raising awareness’ . Alexander Carraro’s choice was the local Salvation Army. “My selected Charity was The Horsham Salvation Army. I volunteer there Thursdays and the work they do in the community is beyond valuable, essential and enduring”.
Throughout July and August, the adverts will appear in local newspapers, magazines, billboards, and on buses around the area.
Metrobus has been a part of the Horsham community since taking over the main bus service in 2009 and has made many improvements, including new buses, expanded services and innovations, such as wifi and USB ports onboard. The company recently announced that the 200 bus route between Horsham and Gatwick would operate 24 hours a day from September 1.
Martin added: “It’s so convenient to take the bus for local journeys and, with so many things to do in the area, we look forward to welcoming people onboard.”