The Cake Tasting Club is an online subscription business run by two busy Horsham Mamas, Dom and Vikki. The pair started the business last year, in order to make work fit around family life whilst doing something they love. The business had a great first year, quickly gaining over 6000 followers on social media, which saw Dom and Vikki move on, from cooking at home, to find new premises, where they could operate 6 ovens simultaneously, to keep up with demand.
With the rise in popularity of subscription businesses, Vikki and Dom saw an opportunity and came together to set up The Cake Tasting Club. They post fresh handmade cakes, throughout the UK once a month, to both members and as gifts. They designed their product to be both letterbox friendly and feel like a real treat, taking care to wrap everything beautifully and include complimentary handwritten gift notes.
The ladies celebrated their first birthday with an amazing photoshoot at fellow local business Openhaus Kitchens, Pease Pottage. The stunning kitchens at Openhaus were the perfect backdrop to showcase their delicious bakes.
Dom and Vikki first started the business with just one product – The Classic box. This letterbox friendly parcel contains a different selection every month of cake, brownies and biscuits. Over the last year they have used social media to connect with their customers. Vikki commented: “As a small business we can continue to develop our products with our customers’ help. Dom’s legendary brownies are so popular that we decided to launch a Brownie Box”.
Alongside the Classic box, the range now includes a Brownie box, a Cake for One Box and a weekly Salted caramel brownie box. The Brownie box contains 6 portions of brownie of three different flavours and the Cake for One box contains 2 bakes – a combination of either cake, brownie or biscuits.
A Vegan box and a gluten free range are currently being developed.
Due to customer requests for more brownies their latest offering is a Salted Caramel Brownie Box, which can be ordered weekly. This is an ideal top up between the monthly boxes!
Instagram has played a key role in helping Dom and Vikki grow their business. Vikki explained: “Instagram has put us in touch with other small businesses and bloggers, which has helped us grow our business. We are a stockist for Don’t Buy Her Flowers, run by entrepreneur Steph Douglas. Steph has been a huge help and inspiration to us this past year and has also put us in touch with many contacts.”
Vikki and Dom have built a community of Cake loving customers who receive their boxes every month: “What a year it’s been, we are so so thankful to all our lovely subscribers and customers and feel so lucky with each and every order we receive.” said Dom, “This little business allows us to balance working life, fulfilling our passion creating cakey joy, with being parents.”
The pair receive great feedback from their customers: “I received my first brownie box and WOW! Never have I tasted brownies like the ones in the lovely packaged box.” Hayley Booth via Facebook.
To celebrate their birthday, and because The Cake Tasting Club love Horsham and bringing joy to people through cake, you can get your first Classic box on subscription for only £8 (RRP £15) with the code HORSHAM. This offer expires on the 31 July 2017.
To contact or follow the company, please visit, call or email the following: Website: thecaketastingclub.com, Facebook: @TheCakeTastingClub, Instagram: @thecaketastingclub, Twitter: @caketastingclub, Phone: 07780 635182, openhauskitchens.co.uk