Crews from West Sussex Fire Rescue Service campaigned for safer roads across the county during Global Road Safety Week and My Red Thumb Day.
This year the event, which is organised by the United Nations, will focus on speeding and what can be done to address this key risk factor for road traffic deaths and injuries.
During the week thye service also supported be supporting My Red Thumb Day which aimed to encourage people to stop using their mobile phones while driving.
Crews were out and about in their own communities all week to ask people to make the #SlowDown pledge, while raising awareness of the dangers of speeding and using electronic devices at the wheel. Horsham crews were out at local supermarkets during the week.
Since 2008 a total of 5,430 people have been injured or killed on West Sussex roads in collisions where speeding was a factor. While, distracted driving is an increasing problem on Sussex roads with mobile phones now used to make calls, send messages, play music and check road conditions. Temptations to use devices while at the wheel are endless.
Gavin McCourty, the service’s Road Safety Co-ordinator, said: “There are many dangers on our roads, but limiting speed and maintaining constant concentration are two factors that are well within every driver’s control. If every driver watches their speed and never takes their eyes off the road, even for a second, our county’s roads will become safer for everyone.”