Top businesses from across the South East have come out in force to support British Airways i360, which is conceived and designed by Marks Barfield Architects and opens on Brighton beach this summer..
A dozen businesses have already signed up as official partners of British Airways i360, which will expose their brand to the millions of visitors expected at the world’s tallest moving observation attraction.
They will also be benefiting from marketing and business networking opportunities; a Gold VIP Card, giving them priority access to all the major events at the attraction, including the launch event, and reduced rates on room hire, to use the superb new conferencing and events facilities.
British Airways i360 CEO, Eleanor Harris, said: “We are really proud to be working with some of the region’s leading firms and developing partnerships to do some really ground-breaking business activities, which should benefit the entire region.
“British Airways i360 has an important role to play, in the future of Brighton & Hove, and we have been committed from the start to working using companies from the region, employing local residents and bringing as much economic benefit as we can to the local community.”
Commercial partners include Brighton CCTV, Curve Information Technology Ltd, DMH Stallard LLP, Flowers Unlimited, L & S Printing, Preston Insurance Brokers, Pure360, Royal Bank of Scotland, Skerritts Chartered Financial Planners, Spofforths Chartered Accountants, TICKETMEDIA and We are Tilt Ltd. All have local offices in Brighton & Hove, or Worthing, and many also have offices in the wider region and London.
Brighton & Hove Economic Partnership executive director, Gavin Stewart, said: “It’s great to see so many excellent local, regional and national businesses supporting British Airways i360 – it’s good for the local economy and fantastic for the profile of the city.”
Eleanor Harris continued: “We took the strategic decision, from the start, to work with local companies and we have followed this through – it would have been easy to hire London companies, but we have chosen local firms, where possible.”
The attraction will also be selling local artists’ work in its shop and serving food and drink, from the South Downs region, in its restaurant and event rooms. It was recently announced that a leading Sussex sparkling wine producer will name the ‘Nyetimber Sky Bar’ – a unique bar inside the glass viewing pod. Harveys beer, made in Lewes, apple juice from Wobblegate, in Bolney, and fish, caught off the Sussex coast, are just some of the local fare which will be served at British Airways i360.