Wacky new flavours arrive at Muffin Break

Your local Muffin Break store has kick-started the New Year with the launch of a new concept that will reinvent muffins as you know them forever!

Each month, customers will be treated to a new and innovative creation, courtesy of Muffin Break’s Muffin Lab. To kick off the extraordinary flavours, the ‘Duffin’ will be available in store throughout January only. The ‘Duffin’ is an adventurous combination of a doughnut and a muffin and will have a rich, hazelnut spread and cocoa filling, with a light dusting of cinnamon on the outside. This delicious creation will be priced at £2.20.

In February, the ‘Duffin’ will be replaced by a new quirky Muffin Lab creation – bringing variety and unexpected flavours to customers each month.

Muffin Break Marketing Manager, Gemma Sandells, comments: “This new mystery flavour range delivers on our promise to ‘expect the unexpected’. Freshly baked goods have never tasted so contemporary. We hope that the new flavour offerings will keep adding variety and excitement for our customers, who we know are looking for new taste experiences and sensations.

“We believe that the Muffin Lab will make our customers rethink their muffin eating experience altogether! In addition, it will not only encourage customers to try something new, but also to be creative, by putting forward their imaginative suggestions for future muffin creations. The best and most innovative of these will be entered into the Muffin Lab Hall of Fame.”

Muffin Break Horsham, is part of a growing series of locally-run artisan bakeries, with almost 60 stores around the UK, and is ever-growing. The menu offers a diverse range of fresh food options, made on-site daily by in-store bakers, using high quality, fresh ingredients. These include delicious muffins, cakes, slices, cookies and scones; alongside quiches, sandwiches, soups, wraps and paninis. Customers can also treat themselves to a cup of Muffin Break’s special blend of coffee, which is made from 100% Arabica beans.

Additionally, Muffin Break offers a fantastic loyalty card scheme, which gives all loyalty card holders the chance to receive every sixth coffee purchased, free of charge! Plus, by registering the loyalty card on the Muffin Break website, customers can automatically receive a free coffee and a complimentary muffin on their birthday.

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