A craze has swept social media in recent weeks that has seen people pouring a bucket of icy water over themselves to raise money for charity. The rules of the challenge state that once nominated by someone who has completed the challenge, you must either take up the challenge yourself within 24 hours, or donate.
The challenge raises money for research into Amyotrophic Lateral Sclerosis (ALS), more commonly known in the UK as motor neurone disease (MND). If you complete the challenge, you must then nominate others to face the same decision.
Macmillan has also joined in asking people to pour the bucket over themselves and then text ICE to 70550 to donate £3 with a forfeit of texting FINE to 70550 to give £10 instead if they ‘wimp out’. The official rules for Macmillan on their website state you have 48 hours to complete the challenge once nominated.
The Independent.co.uk reported that the challenge has raised at least £250,000 for the MND Association and $62.5million (£37.7million) for the ALS Association in the US.
Residents were quick to complete the challenge and local business Woodstock IT Services Ltd took up the challenge for Macmillan as a group. Many celebrities are also taking part with participants including George W Bush, David Beckham, Victoria Beckham, Cristiano Ronaldo, Steven Gerrard, Usain Bolt, Tom Cruise, Simon Cowell, Benedict Cumberbatch, and Katie Price.
On their website, the ALS Association has said they are “incredibly grateful for the outpouring of support from those people who have been doused, made a donation, or both. Contributions further the Association’s mission to find a cure for ALS while funding the highest quality of care for people living with the disease.”